How Law of Marketing could Get You on The Today Show 

Introduction

Marketing is rooted in human psychology that many professionals like Doctors, Engineers can be replaced by robots in the future but marketing is apart from that, no machines or robots can able to communicate with humans to sell a product. 

In this article, we are going to discuss the importance of Learning marketing with an in-depth understanding of Global Economics, Direct Response marketing the Significance of creating a CATT  funnel with Integrated Digital marketing and the importance of building a Personal Brand. This editorial would definitely give you better insights into how to master marketing in the best possible ways.

Fundamentals of Marketing

It is important to study customers’ mindset that one cannot go and push oneself to buy a product rather than understanding their own needs. We have to first understand people’s mindset about what they are going to buy, then design that product. 

If we create a requisite product, then the product itself sells. We also should establish and keep up good communication with our existing customers. It’s called Mass Trust.

Peter Drucker quoted, “The aim of marketing is to know and understand the customer so well that the product or service fits him and sell itself… The aim of marketing is to make selling superfluous.”

GREAT PRODUCTS CREATE BRAND AMBASSADORS

          Never let marketing outperform the quality of your product. Focus on creating quality product/ service, which eventually makes your customers become the brand ambassadors of your quality product because Word of Mouth Marketing is the best channel of marketing ever. Marketing not only creates quality products but also builds a good perception of that product.

Importance of Building a strong brand

Don’t Hold back you're Be the Only One

          Deciding where to compete is half your success. People remember only the No. 1 or maximum No. 2. Choose a category and build a strong brand in that category. If you cannot be a leader in a category, be a leader in another category.

Example: Following Luxurious cars are known for their explicit performance in their special features.

 

                                                                            

                                                                           

So, it’s important to note that we can enter into a competitive market. But we have to choose a unique angle (category) to outperform our competitors.

Example: Our Digital mentor DIGITAL DEEPAK outperforms other Digital marketers by building a personal brand in the name ‘DIGITAL DEEPAK’. His unique angle of building a personal brand among digital marketing companies makes him a more promising digital marketing specialist than other Digital marketing companies.

Marketing in Business

1.    A Valuable Investment

People spend a lot of time, energy, and investment in terms of Manufacturing, production, Accounting, Administration, HR to set up a company.

Though marketing is the last investment in performing sales or service, a company gets immediate ROIs.

 

2.    Founder as a Marketer

Marketing can’t be outsourced completely to a marketing agency. Being a founder, one should understand people’s needs and design a product. 

NICHE SELECTION

A business niche is a specialized or focused area of a broader market that businesses can serve to differentiate themselves from the competition.

 

Traditional Marketing

By traditional marketing, we can reach a more diverse audience.

By TV ads, the reach will be 800 million to 1 billion people of India, whereas, in the case of Radio ads, it will be around 65% of the total Indian population. Finally, Newspaper ads will reach 465 million people.

Disadvantages:

·       We cannot personalize communication with customers.

·       We cannot do deep marketing.

·       We cannot able to track the performance of our ads.

Direct Response Marketing

    In earlier days, People are highly engaged through ads by direct response marketing which will make them create a response by making calls that they see in the Newspaper advertisement. 

    Likewise, in today's digital world, Direct Response marketing plays a vital role in making direct responses by the customers. Some of those responses are

1. Subscription to Email Newsletter
2. Call-to-action
3. Registration for Live Webinars.
4. Landing Pages
5. Social media Ads

Key Advantages

1. Trackable - easy to track and analyze performance.
2. Measurable- measure the success of the campaign by calculating how much you spend on reaching every customer.
3. Targeted- More the targeted audience, the higher the conversion rates.

Digital Marketing

Being in Digital World, it’s important to do promoting brands to connect with potential customers using the internet and boosts other forms of digital communication.

 

Traditional Vs. Digital Marketing

The CATT Marketing Funnel

The CATT marketing funnel plays a vital role in building our business. From the DDIP program, I learned that creating a CATT marketing funnel gives us an exact blueprint of making natural sales from a promising customer.

1.    [n] Niche  Our success and Wealth depends on the niche we choose

2.    [C] Content: We should create content via various niches such as (i) blog posts (ii) videos (iii) Lead Magnets (iv) Live Webinars etc…

3.    [A] Attention: Driving Attention to our content using SEO, Social Media, Paid Ads, Referrals, etc…

4.    [T] Trust: Building Trust with your audience by Tripwires, marketing automation, and retargeting ads.

5.    [T] Transaction: Convert your leads into customers with natural sales methods such as sales video calls, sales webinars, sales calls, etc...

 

 

Integrated Digital Marketing

This method combines all parts of marketing communications to work together to engage customers and prospects with your company or brand.

This framework drives the CATT funnel successfully. One should not directly promote his product or services via paid ads or other digital mediums. Instead, they should understand people’s needs and start to attract them with their quality content by Advertisements. Hence, people get a chance to glimpse through the quality content. Later, they subscribe to the 

newsletter, subsequently they will be driven to the website content. Finally, websites will be ranked by Search engines. Paid advertising boosts the entire momentum.

One finest example is Digital Deepak Internship Program Leads.

🠋Paid advertisements for Educational content

                               Get Visitors into Email List

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Convert leads into customers by email signal workflow

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Successful DDIP interns by natural sales method

 

PERSONAL BRANDING

In a business brand, you are selling a product or service but in the personal brand, you sell yourself. Effective personal branding will differentiate you from the competition and allow you to build trust with clients and employers. It is the practice of marketing individuals and their careers as brands.

IS A PERSONAL BRAND ONLY FOR ENTREPRENEURS?

A personal brand is of paramount importance in today’s world. At first, branding belongs to entrepreneurs only in terms of business and products but nowadays Students, teachers, mentors, professionals, employers, etc… can build their own personal brand. By creating so, one can easily land a job by his/her uniqueness in creativity and individualism. So by building a personal brand, companies will see even more value in hiring you. Later, the positive reputation of oneself can give rise to many brands from his/her influence.

For example Digital Deepak – Personal Brand

                   OptinChat – Sub-brand developed by Digital Deepak

THE EVOLUTION OF PERSONAL BRAND

1.    LEARN – Learn new skills through concepts, facts, and procedures. Keep practicing the procedures, with the newly learned concepts.

 

2.    WORK – Go from practice to implementation. Implementing the newly found skills in the real world will give us a better understanding of the concepts and ideas. E.g., instead of asking whether blogging will work efficiently or not, one should write a blog to look out for the virtual results. This will give a unique experience of implementing things in the real world.

 

3.    BLOG – Write about what you have learned and experienced through your work. For example: if I help a client to get traffic to his/her website, I can write in my blog as a case study, it helps me for better understanding about my work thereby it creates unique content for my blog.

 

4.    CONSULT – Now, you have a personal brand through your blog with work experience and have learned the fundamentals, you can start consulting others' businesses instead of working for them.

 

5.    MENTOR – Mentoring a group of people will help you scale your understanding and give better insights to a whole new level. This will give you clearly defined goals and objectives for your future career.

 

6.    START-UP – Start your own product or service business with a better understanding that you have developed from the market, the problem you have faced and the skills you learned so far.

 

Experts about PERSONAL BRANDING

Here are 5   golden rules for creating an engaging, unique, and inviting personal brand.

1.     Have a Focus

Adam Smiley Poswolsky, millennial workplace expert and author of The Breakthrough Speaker, takes it one step further when he’s advising speakers: “Carve a niche and then carve a niche within your niche. The best personal brands are very specific.”

2.     Be genuine

“Be genuine. It will make it much easier to manage your personal brand daily," explained William Harris, Facebook ads expert at Elumynt.

3.     Tell a Story

Allen Gannett, chief strategy officer at Skyword and author of The Creative Curve explains it best:” The most effective personal branding strategy these days is to build a true narrative - single character monologues are boring in Tinseltown, and even more boring for your personal brand.”

4.   Be Consistent

“Ensure that your personal brand promise stays consistent, both online and offline,” explains Fyiona Yong, director and millennial leadership coach (ICF ACC). So being consistent is very similar to having a narrow focus. So if you consistently create content for a specific topic, it's much easier to get recognized easily.

5.     Be Ready to Fail

Walt Disney spoke of this often when he reminisced about his failed first attempts at creating an animation brand. “I think it’s important to have a good hard failure when you’re young. I learned a lot out of that. Because it makes you kind of aware of what can happen to you. ” And what can happen is never as frightening as not trying at all.

My Experience in Marketing

          I have my personal brand in the name ‘Bend the Trend’. I am running an e-commerce store online for the past two years and I have my remarkable sales through this store. I also have business pages in my brand name in social media such as Facebook and Instagram and I run Facebook ads to engage and reach customers worldwide.

My road to Make 1 crore?

        From the strategies I learned from DDIP, I will make my financial goal to achieve 1 crore by Integrated Digital Marketing methods. These would help us to drive traffic to our business website and to engage customers for online sales. It is also evident that companies that use digital marketing strategies have 2.8 times better revenue growth expectancy.

 

                This will be my growth and sales chart report in 2025. 

Summary

 By learning the fundamentals of Marketing one can focus on decision-making regarding product design, color, quantities produced, or some other aspects of a product and thereby creates utility.

This is the part of the Digital Deepak Internship Program